Step by step
- 1
Pick a category
Choose from dozens of gift categories — Spa & Wellness, Tech, Fashion, Food & Drink, Home, and more. Pick what suits your recipient.
- 2
Set your value
Choose a gift value that works for your budget. Our cards start from £10 and go up to any amount you choose.
- 3
Send to your recipient
Enter the recipient's name and email. Add a personalised message and choose to deliver immediately or on a specific date.
- 4
They pick what they love
Your recipient receives a beautifully designed card with a link to shop. They browse the category and choose exactly what they want — up to the value of the card.
- 5
You get the credit
They receive something they genuinely love. You look brilliant. Everyone wins.
Why send a Choice Gift Card?
No more guessing
Stop worrying about whether they will like it. They choose exactly what they want.
Perfect for last minute
Digital delivery means you can send a gift in minutes, any time of day.
Send anywhere in the world
Recipients can redeem from anywhere — perfect for friends and family abroad.
Full flexibility
Multiple categories and values mean there is a choice card for every occasion and budget.
Available categories
Each choice gift card is tied to a category — your recipient browses and selects from that category. Here is what is available:
More categories added regularly. Browse the full collection on the choice gift cards page.
Common questions
Can the recipient top up the card value?
No — the card can be redeemed up to the set value. If they choose something of higher value, they pay the difference at checkout.
Do choice cards expire?
Yes — every choice card has an expiry date shown clearly at the time of purchase. We recommend the recipient redeems promptly.
Can I send a choice card internationally?
Yes. Choice cards are delivered by email so the recipient can redeem from anywhere in the world.
What if the recipient doesn't use the full value?
Any unused balance stays on the card until the expiry date. Partial redemptions are supported.
Ready to send a choice gift card?
Browse all categories and send in minutes.
Browse choice cards