Corporate gifting is full of unspoken rules. Get them right and you build relationships. Get them wrong and you create discomfort.
The first rule: check the recipient's policy
Many companies have gifts policies limiting the value of gifts employees can accept. Check before you send. A gift that has to be declined is worse than no gift.
How much to spend on corporate gifts
For clients: moderate budget depending on relationship tier. For employees: modest budget for general occasions. Never spend more than feels proportionate to the relationship.
What to avoid in corporate gifting
Cash and cash equivalents.\nAlcohol for recipients whose religion prohibits it.\nAnything too personal: perfume, clothing.\nHigh-value luxury items that could be seen as attempted bribery.
The safest corporate gift categories
Premium food and drink hampers: universally appropriate.\nQuality stationery or office accessories.\nExperience vouchers.\nChoice gift cards in a professional or lifestyle category.
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Corporate gifting, done right, is a relationship investment that compounds.
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